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What is SEO?
When we first meet with a business, they often are new to SEO. So don’t worry if you find yourself wondering what it’s all about. You’re not alone. Here’s a quick rundown of what SEO is and why your business may need it:
SEO stands for search engine optimization. In a nutshell, it means getting your website to rank at the top of Google. Google has become a cornerstone of modern life. It processes 3.5 billion searches each day! There is a good chance that some of those searches are made by your very own customers and prospects. This leads us to the following question:
What are my customers searching for on Google?
To find out whether your business needs SEO (not all do), we would first do a “keyword analysis.” (Sign up for a free keyword analysis here.)
Basically, we use software packages to find out which “keywords,” or search phrases, are relevant to your business, and how often those keywords are being searched each month. Here is what that might look like:
So, for example, the keyword “dwi lawyer rochester ny” is getting 210 searches every month. This just scratches the surface of Rochester lawyer related keywords.
Once we find the best keywords for your company, it’s time to make the decision of whether SEO makes sense financially for your business.
The Pros and Cons of SEO
The real beauty of SEO is that it builds your business a powerful long-term asset. For years to come, you will have new visitors coming to your site every week, and for free! This contrasts greatly to pay per click strategies (PPC) like Facebook ads (link) or Google Adwords (link).
In addition, you will be attracting customers with a high degree of intention. Let’s say you are a dentist. Would you rather appear at the moment your customer is actively searching for a dentist, or appear randomly on their Facebook feed? SEO lets you appear to the right people at the right time.
SEO also comes with some disadvantages, however. For one, it takes a long time. Ranking times depend on many factors like the difficulty of the keyword and the age of your site. So be prepared to wait for results. SEO also relies on finding relevant keywords. Without knowing the right keywords, you cannot reach the right customers.
Fill out our form today, and we will do a complimentary keyword analysis of your website. In our analysis, we will outline keywords relevant to your business and how you rank versus your competitors. (Click here for a free keyword analysis.)