Searching for a digital marketing company online isn’t easy.
Seriously. There are so many to choose from.
So who can you rely on? Who can you trust to deliver big results in a timely manner?
And let’s be honest for a second. Results does not mean a bunch of facebook likes or retweets.
Results means one thing: driving more traffic to your business that ends in MORE SALES.
Do you share this mantra? Well then you’ve come to the right place.
Flower City SEO is an internet marketing agency with services that are tailor-made for Rochester businesses.
Being nearby allows us to take on-site photos and draw from our specific knowledge of local Rochester SEO. (For example, we will make sure you have a page on RocWiki.org)
Search Engine Optimization is our specialty and we’ve trained under Kotton Grammer. Search is arguably the most powerful form of traffic for a local business.
Did you know that…
30% of mobile searches are related to a location? (Google, 2016)
28% of searches for something nearby result in a purchase? (Google, 2016)
Local searches lead 50% of mobile visitors to visit stores within one day? (Google, 2014)
Google rankings come slowly, but they can be a powerful asset of free traffic your business can draw from for years to come.
With a heavy emphasis on search marketing, we can be mindful of the best practices for web design and social media. Here are our six most important services:
- Use Search Engine Optimization to Rank You on Page 1 for Important Keywords
- Create a Sales Funnel for Your Business
- Create an Email List for Your Business
- Design a Website that Looks Beautiful and Converts
- Use Facebook and Google ads to Drive Sales and Grow Your Email List
- Use Social Media to Move Customers into Your Sales Funnel
If you think these services could transform your business, click the link below.
6 Tips For Search Engine Optimization
-Build Social Media Profiles
These links won’t do much on their own, but when added together, they will definitely make a difference. These are your links like Facebook, Twitter, Linkedin, and Instagram. They make you look like a real business in Google’s eyes and should never be skipped.
Citations go hand in hand with your social media links. Again, these are just going to make you fit in with other trusted businesses online. Some citation examples include Yelp, Google my Business, Bing Places, and Apple Maps. Citations are particularly useful for Local SEO such as getting placed in the map packs.
-Use Keywords in Page Titles and URLs
It’s important to remember at all times that Google can only think like a machine. It’s easy for us humans to tell what a website is about with just a quick glance. For an algorithm, though, it has to pick up the topic through words. The most important words on a site are the words in the page title’s and URLs.
Again, google is a machine! It can’t tell what a picture is about unless you give it a little help. This means always including relevant keywords in the titles and descriptions of your pictures, videos, and other media. Geotagging is also a good idea for local search.
-Use Proper Spelling and Grammar
Grammarly is your friend when it comes to ranking sites. Google can’t only gauge the quality of writing by the quality of the spelling and grammar. Content length is another big one. Make sure you have enough words on the pages you are trying to rank. (Kind of like all the text we’ve put at the bottom of this page here.)
-Build Great Content
This is probably the hardest thing to do right. Great content can’t be faked, but it will give you all those great things that Google likes to see. Great content gives you traffic, a lower bounce rate, and most importantly, LINKS POINTING TO YOUR SITE!
We hope these tips gave you some ideas on how to do better search engine optimization for your site!