Use Pinpoint Targeting with Facebook Ads

Facebook is huge.

With over 2 billion monthly active users, you will never run out of people to target with ads.

But what makes Facebook Advertising so great? We would argue it’s the quality of targeting. Imagine:

  • Targeting based on a person’s behavior (eg. someone who has recently purchased a vehicle)
  • Targeting based on a person’s interests (eg. someone who likes fitness)
  • Targeting based on a person’s background (eg. someone with a degree in chemistry)

Facebook gives you pinpoint accuracy because it knows so much about its users. If you think that’s powerful, it actually gets a whole lot better when you factor in retargeting and lookalike audiences.

Retargeting with the Facebook Pixel

What is retargeting? Retargeting is when you target ads specifically at people who have previously interacted with your brand. This could mean a few things:

  • Someone who has been to a specific page on your website.
  • Someone who has performed a specific action on your website. (eg. added an item to the shopping cart)
  • Someone who has viewed one of your Facebook ads

So how does Facebook know which people to retarget? It does so with a little piece of code called the Facebook Pixel. Once the Facebook pixel is installed on your website (we can help you with this) you will be able to set up retargeting campaigns in your Facebook Ads Manager.

But the usefulness of the Facebook Pixel does not end there…

Lookalike Audiences

Lookalike audiences tap into the true potential of Facebook’s artificial intelligence algorithms.

Here’s how they work:

1) Facebook collects data on people who visit your site (behaviors, interests, etc.)

2) Facebook creates a new audience that mimics the data it collected.

3) Facebook lets you send ads to the new audience.

So hopefully this gives you a few ideas on what you can do with Facebook ads. If you want to learn how to apply them in your own business, fill out the form below and we can give you ideas right away, free of charge. We’ve done thousands of dollars of ads through Facebook and have learned a lot along the way.

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